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June 2025 - Page 2 of 2 - Branding Strategy Insider

How Marketers Can Counter The Decline In Time Spent Shopping

There has been a steady erosion of time spent shopping over the course of this century—since roughly the take-off point of digital media, social platforms, and Big Data. This trend is likely to continue, and it is not unexpected. Online shopping, particularly mobile shopping and social commerce, has been touted for efficiency. But speed comes at a price, which is an ongoing decline in the time consumers spend with marketing and retail. The era ahead...

Shockingly, Brands Do Not Legally Exist

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as Oreos, Chips Ahoy! and Wheat Thins, is suing grocery chain Aldi over “… Aldi’s look-alike product packaging. The suit says that Aldi “blatantly copies” Mondelēz signature snacks in a way that is “… likely to deceive and confuse customers,” as reported in The New York Times.

Brand Management Lessons Emerge From FTC Meta Trial

The FTC-Meta trial is in the judge’s hands right now. The case is a monopoly case. The FTC asserts that when Meta was Facebook, Facebook purchased Instagram and WhatsApp at excessive prices so Facebook would not have to compete with these two very popular social media platforms. In other words, according to the article in The New Times, Facebook wanted to “kill its competition.” These actions by Facebook, according to the FTC, violate a Federal...

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