Six Keys To Successful Business Change
June 14, 20226 min
Change requires six steps into the unknown.
NEW THINKING
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June 2022 - Page 3 of 4 - Branding Strategy Insider
4 Ways To Get Revolutionary Ideas Adopted
June 13, 20223 min
It is wonderful to break technological and business model rules, but businesses trying to deviate from well-established patterns of market adoption usually end up much bloodied and poorer for the effort.
Motivating Buyers With Reversible Offers
June 9, 20222 min
Returns are a big issue for retailers. Consumers return more than a quarter of a trillion dollars in merchandise annually, and less than half of those goods can be resold at full price. In addition to creating problems for inventory management, retailers have to figure out how to restock the sellable goods and triage damaged ones to a string of liquidators and wholesalers.
We are experiencing three over-arching colliding forces: increased globalization, increased localization, and increased personalization… all happening simultaneously. Even though the world feels closer, brand leaders cannot ignore the increased importance of relevant local differences and the compelling desires for personalized experiences.
The Critical Link Between Brands And Feelings
June 7, 20224 min
You’ve probably seen this quote before, it shows up at nearly every Brand conference: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” How do you make people feel?