Tchaikovsky. Chekhov. Dostoevsky. Rudolph Nureyev. These have been the cultural faces of Russia for decades. But since Russia’s invasion of Ukraine on February 24, the soft culture of Russia has been recast by the hard face of Putin.
As human beings, it’s just natural to want to hang onto things in our comfort zone. Things and ways of doing things that are familiar make us feel safe, especially in a world that is spinning too fast. The faster it spins, the more we want to cling onto something recognizable. Old habits die hard. You know where we’re going with this. If your organization’s culture is stuck, if you find it hard to let...
Doing the wrong thing can be worse than doing nothing. I have often been asked to review RFPs to contract for a branding initiative. Most are jargon filled documents even the author has a hard time explaining. These poorly written RFPs are an open invitation for an agency to strike gold. Confused clients are the easiest to please and to generate revenue from.
As reported in Bloomberg BusinessWeek, athletic shoe brand Reebok, recently orphaned by Adidas, has a new owner: Authentic Brands Group, Inc. Authentic Brands is known for the rejuvenation of mismanaged, once wonderful brands.
Marketing organizations no longer get to define their identities. These meanings to a large extent are crowdsourced. Consumers share in the process of co-creation as they put their own spin on the company’s messages, and in many cases literally create the messages themselves regardless of what the company desires.
