Brand Crisis Maneuvers
April 15, 20223 min
In 2018, Southwest Flight 1380 made a heroic landing in Philadelphia after one of its engines exploded midflight and a fan blade punctured the cabin, causing a sudden drop in pressure.
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April 2022 - Page 3 of 4 - Branding Strategy Insider
10 Ways To Ignite And Build A Brand Movement
April 14, 20223 min
A movement is when a big idea inspires mass engagement by the culture. For years now, we have studied and developed movement strategies for brands.
Measuring Branding Success
April 13, 20224 min
This is a challenging subject. Many people believe the only measure of success is the final results. For example, if you are selling a product did you sell more because of the investment in your communication campaign? If yes, then it is judged a success. If no, it is judged a failure.
5 Requirements For Business Relevance
April 12, 20225 min
The ability to see and seize, to shift and focus, is not the norm for most organizations, wherein these skills must be learned. As in so many initiatives in business and in life, the theory is simple to grasp. The implementation is a far more difficult task, as press coverage of failing and failed businesses demonstrate. The challenge of seeing what’s ahead is hard enough, let alone having the peripheral vision required to see what...
The Undeniable Value Of Core Customers
April 11, 20227 min
There is nothing like a core customer. Core customers already know what is great about your brand. Core customers are valuable assets. In branding, your priority must be to adore your core.