March 2022 - Page 4 of 5 - Branding Strategy Insider

5 Keys To Building Enduring Market Leaders

March 8, 20227 min

Technology brand-businesses are today’s most valuable, leading entities. According to the financial firm, Charles Schwab, Tesla, Apple, Amazon, Microsoft and Alphabet rule the roost. Were these brands the pioneers in their categories? Or, were these brands early leaders or followers? What does the success of our current brand-business behemoths tell us about making it for the long run? Just what does it take to go from an idea to powerful, valuable, great, enduring profitable brand-businesses?

by Ruth Saunders

Brand Management

Transforming Marketing Teams For The Digital Age

March 7, 20226 min

The data and technology revolution is transforming the marketing world. Leading edge companies are recognizing the potential of using data and technology to build deeper, more engaging customer relationships – by delivering personalized one-on-one customer messages, to each and every customer and prospect, at each and every stage of the customer journey – with companies like Microsoft leading the way.

by Joel Bines

Branding & Retail

Building Brands On Category Expertise

March 4, 20226 min

It was uncanny. Every time I needed some obscure type of screw, switch, or hinge, the team at my hometown hardware store—Elliott’s—knew exactly what I needed and where in the store’s many aisles of fasteners to find it.

by Steve Wunker

Brand Innovation

The Six-Step Creative Process Of A Fashion Icon

March 3, 20224 min

Backpacks and duffel bags used to be boring. When David Ben David was a fresh graduate of the School of Visual Arts in New York in the early 2000s, the mundaneness of these items struck him as he wandered the city’s streets, thinking about how to deploy his design talents. That’s when he settled on a simple concept – backpacks labeled “Hello, My Name Is ____” – which led to his founding a fashion brand...

by Larry Light

Brand Management

4 Ways Brand Mismanagement Destroyed Sears

March 2, 20228 min

You might have missed the news: the last large Sears department store has closed. Twenty minutes west of Chicago’s O’Hare airport, the Sears at Woodfield Mall in Schaumburg, Illinois took its last breath in November: the property will be redeveloped. This is poignant. Chicago, Illinois was where Mr. Sears and Mr. Roebuck founded the brand in 1892.

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