February 2021 - Page 2 of 3 - Branding Strategy Insider

5 Steps To Business Reinvention

February 15, 20214 min

We’ve seen how tech-oriented companies have thrived in the pandemic, from Amwell in telemedicine to Zoom in tele-everything. But what about the rest of the economy? One fast-growing pizza chain shows that Covid can create a Great Reboot for all kinds of industries. The story of this company – rooted in five key steps taken by leadership – holds lessons for all types of organizations seeking to use this moment as an opportunity for reinvention.

by Larry Light

Big Data

Brands Must Beware Of Data Reliance

February 11, 20215 min

Data are important. And, data are increasingly used to help us in all areas of society. However, there is an underlying issue, the role of data and research is to inform, not to decide.

by Emma Gordon

Brand Marketing

Value Tagging: A New Attention Model For Brands

February 10, 20213 min

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention.

by Steve Wunker

Brand Innovation

5 Keys To Innovating A Future Of Value

February 9, 20215 min

We are all innovators now. Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing adaptation, and multi-dimensional innovation became necessities overnight. And it worked! Amid all its hardships, 2020 witnessed perhaps the fastest pace of innovation the world has ever seen – from new business models to new forms of customer interaction, and a great deal more. What’s changed? Here are five key principles from the pandemic that you can embrace to sustain...

by Raja Rajamannar

Sensory Branding

Building A Multisensory Brand

February 8, 20215 min

In addition to visual and sonic brand strategies, Mastercard has also embarked on a journey to tap into the sense of taste. Taste has a very close connection to the primal brain. It affects consumers rapidly. For the most part, people tend to like or dislike a taste instantaneously. And if they don’t like something instantly, it can take them a long time to acquire a taste for it.

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