February 2021 - Page 3 of 3 - Branding Strategy Insider

Using The Uncertainty Matrix For Strategic Planning

February 4, 20214 min

More so than perhaps any year since 1945, 2021 brings both great hope and tremendous challenge. For businesses looking to turn the corner even as the worst of COVID ravages both societies and industries, it is imperative to plan for change – how to deal with the behavior shifts wrought by the crisis, how competitive dynamics have altered, and how new opportunities have opened up. It is highly unlikely that last year’s strategic plan has...

by Walker Smith

Brand Management

Brand Planning For The 2021 Marketplace

February 3, 20218 min

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly.

by Larry Light

Brand Management

How Packaging Shapes The Future Of Brands

February 2, 20215 min

Online shopping offers convenience and safety. Meal kits allow us to cook elegantly without going out to eat. Restaurant delivery brings restaurant meals home without cooking. The problem is packaging. Within our boxes of deliveries are boxes and bottles of products. And, most of this packaging has limited sustainable benefits.