I read another LinkedIn post today from a prolific consultant where the first three words were “Companies need to…”. At its core is a recycled idea (stop benchmarking your competitors) laced with some spirited, low grade outrage.
The gaming industry is predicted to be worth $300 billion by 2025. In 2019, both Apple and Google launched gaming platforms (Apple Arcade and Stadia, respectfully) that are changing standards and increasing accessibility to a diverse set of games. Smart brands are taking notice, uncovering new ways to connect with people in formats that aren’t expected.
A key component in any brand strategy effort is consensus among the brand’s leadership team. Without it, the risk of failure increases if full support for the strategy is lost later on.
When we first read Larry Fink’s 2018 letter to CEOs, we were immediately inspired. Not only was Fink’s position aligned with our own personal beliefs about corporate responsibility, it was also supportive of work we were doing individually.
In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an extraordinary commitment. This commitment is so revolutionary that fully executed it will impact every facet of corporate America, from finance to governance, legal to investments, and performance to ownership. It will impact regulation, reputation, and relationships. And it will impact you.
