Celebrity Licensing Guide For Retail
April 3, 20196 min
Why are retailers so interested in celebrity licensing programs when many of them (actually, most of them) fail (if they even get off the ground)?
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April 2019 - Page 4 of 4 - Branding Strategy Insider
How Points Of Parity Benefit Brands
April 2, 20193 min
In the UK in recent years there has been an emergence of a number of challenger bank brands.
4 Problems Online Advertisers Face
April 1, 20193 min
In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse.