Infusing Empathy In Survey-Based Market Research
April 10, 20194 min
Surveys are perhaps the most popular data collection tool available to marketers.
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April 2019 - Page 3 of 4 - Branding Strategy Insider
The Difference Between Hollywood And Marketing
April 9, 20192 min
Hollywood and the marketing industry have a lot in common: both create fantasy worlds that spark our imagination. Both build dreams.
Every Brand Purpose Must Be Defended
April 8, 20193 min
Shaping, guiding and controlling brand story used to be much simpler. In the “read-only” society (a term I learned from Geoff Colon) brands communicated and people could only listen.
3 Ways To Build Brands That Are Culturally Relevant
April 5, 20194 min
For most of human civilization, public institutions have shaped, if not controlled, the building blocks of culture – the language, arts, conventions, beliefs and knowledge that bring meaning to our social lives.
Brands Are A Mechanism Of Accountability
April 4, 20193 min
The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.).