The Power Of Subtle Branding
July 5, 20182 min
Brands need to be recognized and remembered. And a strong logo or wordmark is one of the easiest ways to activate recall.
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July 2018 - Page 4 of 4 - Branding Strategy Insider
Strong Brands Deliver Independence
July 4, 20182 min
Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.
Reaching The Pinnacle Of Brand Resonance
July 3, 20185 min
We don’t buy brands because of what they do. We buy them because of what they mean.
4 Ways To Activate The Brand Experience Internally
July 2, 20184 min
Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.