The Psychology Of Influencer Marketing
October 10, 20173 min
For years, brands relied on actors, singers, athletes and other ‘traditional’ celebrities to endorse their products in commercials.
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October 2017 - Page 3 of 4 - Branding Strategy Insider
Using Brand Pillars In Operational Transformation
October 9, 20174 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Stephanie a senior executive from a National brand in Miami, Florida who has this question about embedding brand pillars.
Should Brands Be Creating Their Own Content?
October 6, 20174 min
In the do-it-all world of apps and multi-talking, everyone can do everything all of the time. Technology makes everything so much faster. Even stuff that shouldn’t be. And in the world of ultimate productivity, this multi-tasking capability has changed marketing.
Mastering Digital Communications
October 5, 20175 min
The John Caples ad above is probably one of the greatest long copy ads ever written…and it was 90 years ago. If you read it in full, it reminds you of the benefits of hard work and dutiful practice to master a craft.
In Brand Positioning Less Is More
October 4, 20173 min
Core DNA and the corresponding genotypes offer an opportunity to narrow positioning choices while at the same time ensuring that a company’s position is aligned with its identity.