8 Ways To Create Powerful Brand Rituals
October 17, 20164 min
Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment.
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October 2016 - Page 3 of 5 - Branding Strategy Insider
Modern Brands Cannot Compromise Their Meaning
October 14, 20166 min
Transaction brands sprang from industrialism and its commercial consumer culture. The focus was on the material benefits for consumers and users. Industry produced new products using economies of scale.
A Brand Strategy Conference For The 21st Century
October 13, 20163 min
With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.
Brands Must Embrace Alternatives To Advertising
October 12, 20162 min
Advertising seems to be much of the role of a marketer in this day and age because advertising helps connect with people. Or does it?
The Power Of Brands Lies Beyond Trends
October 11, 20163 min
One of the most ubiquitous terms in all of marketing today is “trend.” Everyone is interested in what’s trending, as in what’s popular and growing in popularity; or conversely what’s trending downward or decreasing in size or popularity.