Brands Were Born To Sell
Have we become so preoccupied with the niceties of brand that we’ve forgotten the reason they exist?
NEW THINKING
Have we become so preoccupied with the niceties of brand that we’ve forgotten the reason they exist?
In his article “Will Customers Forgive Your Brand?” Mark Di Somma outlined ten situations where brands may need to ask forgiveness, from scandal to arrogance to corruption.
Brands are symbols full of many different kinds of impressions and meaning. The ideas surrounding your brand provide the most valuable insights for helping any business differentiate, stay relevant and resonate emotionally.
Brand marketers and strategists love buzzwords and catch phrases. I guess it helps keep us grounded or feeling that we’re on trend. Take for example the buzz phrases from the past four years.
Your brand management and talent management approaches are two of the most powerful levers at your disposal in driving tangible, measurable improvement to the performance of your business.