Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.
The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand. It’s hard because single-mindedness is difficult in a world where the consideration set is huge and where others will quickly seek to engage you in a relentlessly upgraded features war.
There are five simple rules for creating a memorable customer experience. Using hotels as the context, think about how you can strengthen your brand touchpoints and give customers experiences they will never forget.
Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from all angles, but marketers must still understand how to influence their journeys towards a purchase.
If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.
