As we rush towards the end of 2019, it’s sobering to review how your intentions panned out. What didn’t happen, and what do those disappointments tell you about your brand and the state of your brand heading into 2020?
If you are a CMO of a certain age, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like this.
I had a long talk to speaker and “Great Brands” author Denise Lee Yohn recently. There were many interesting points in our conversation, but one observation in particular stood out: marketers are failing to successfully articulate the role of brand to others in the organization.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from executives and marketers everywhere. Today we hear from Richard, a CEO in San Diego, California who asks this about the role of the CMO…
There is no doubt about it enthusiasm is the enemy of good marketing. I’ve seen it too many times.
