Marketing, for all the current complexities of delivering the right messages to the right consumers, is really a very simple activity. I’m reminded of a cartoon where two brain surgeons are operating on a guy’s head and one says to the other “don’t worry it’s not like were doing marketing”.
I’ve recently been working on some analysis looking at market share change. I’ll share this with you soon and you can let me know what you think. In the meantime though, my colleague, Mario Simon, has described the findings as “provocative.”
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Sometimes when I am faced with a problem, I can only see it from one viewpoint. The result is that I get stuck and can’t figure out how to solve the problem.
