Linking Marketing, Magic And The Mind
July 13, 20124 min
The third of Arthur C. Clarke’s three laws of prediction is his most famous: Any sufficiently advanced technology is indistinguishable from magic.
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July 2012 - Page 2 of 2 - Branding Strategy Insider
The Future Of Brand Design
July 12, 20127 min
Make no mistake; it’s an exciting time to be alive – especially if you happen to make your living as a brand designer. Opportunities for brand designers to bring value to their clients are everywhere – in every culture and in every industry category. Here are five trends that may effect our future success.
Brand Insistence: Where There Are No Substitutes
July 10, 20121 min
There’s a coveted place beyond brand preference. It’s called brand insistence. You’re there when your brand is perceived to be the only viable solution for the customer’s need. Put another way, the customer does not pursue substitutes if the brand is not available. The brand has established a consideration set of one.
Brand Marketing And The Internet Of Things
July 9, 20124 min
The only Internet that matters is the Internet of things. Admittedly, this sounds like science fiction, but it is an idea that bears directly on the future of brand marketing that comes straight from consumer packaged goods.