David Ogilvy On Creating The Ideal Agency Culture
June 3, 20112 min
Advertising legend David Ogilvy left us with more than what it takes to make great advertising.
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June 2011 - Page 3 of 3 - Branding Strategy Insider
Marketing And The Psychology Of Savings
June 2, 20117 min
Yesterday, I splurged on an expensive hair treatment that promises to give me frizz-free hair for 12 weeks. I first learned of this treatment a year ago, but rejected it as a frivolous indulgence at $350 a treatment. But when I was told of a $129 price promotion on the same treatment, I immediately said, ‘Sign me up!’ Now at $129, frizz-free hair is still a frivolous indulgence — but think of the ‘value’! A...
Aligning Brand Values With Customer Values
June 1, 20112 min
A business associate recently asked me what I mean when I say that brands can connect with people on a values level. Here are the examples that I shared with him to illustrate the concept.