More Marketers Embracing Brandverbing
June 20, 20112 min
“Google it.” “Did you Xerox the report?” “Please FedEx it.”
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June 2011 - Page 2 of 3 - Branding Strategy Insider
Brand Transformation And Fear
June 18, 20112 min
What holds brands back from innovation and market leadership is the same element that holds people back: FEAR!
The Birth Of Brand Image
June 13, 20112 min
This is David Ogilvy’s Centennial – he was born 100 years ago this month, in 1911. He was the most famous advertising man in the world, and to a large extent still is. He was the most important man in the business, changing it in fundamental ways.
Are You Left-Brained Or Right-Brained?
June 7, 20111 min
Marketing and management are at war in today’s boardrooms.
Great Moments In Advertising: Ogilvy’s ‘Confessions’
June 5, 20113 min
David Ogilvy had been in the advertising business only 15 years when he wrote “Confessions of an Advertising Man” in 1962.