Mayor Jimmy Delshad announced this month that The City of Beverly Hills, California is launching its own line of perfumes as a first step in turning its trademarked shield logo into a brand. Click here for more details.
Brand rankings remind me of college rankings. (I worked as a college admissions volunteer leader for years.) Each ranking entity establishes its own ranking based on its own criteria weighted in its own way. Some focus on overall rankings, while others focus on rankings within certain categories. The rating entities jockey for brand position just as the brands they rate do.
Leo Burnett was born this month back in 1891. An advertising industry legend, he launched what would become one of the world’s largest and most respected agencies.
William ‘Bill’ Bernbach died this month back in 1982. He left an indelible mark on the advertising industry. Of his many industry-changing accomplishments he is credited with igniting what would come to be known as the ‘Creative Revolution’ (of the 1950′s and 1960′s). The ‘Creative Revolution’ was about creating a more informal and egalitarian atmosphere / work model in the ad agency so as to encourage creativity.
Remember the New Yorker cartoon where two women are talking and one says to the other, “But enough about me. What do you think about me?”
