Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kristen, a marketer in Milwaukee, Wisconsin who asks…
Once upon a time people lived in a state of positive expectations. There were relatively few products, great demand and most products enjoyed high brand differentiation. This was circa 1960, when most marketing models in use today were developed, like the purchase funnel, which measures advertising effectiveness.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
Clearly, this deep global recession has taken its toll on marketing departments and market research and competitive intelligence budgets. Senior executives, strategic planning and marketing departments face the following challenge of how to continue the following initiatives with a reduced research budget:
Owned for many years by H&R Block, CompuServe was the first major commercial online service in the United States.
