Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.
Not long ago, brand owners could take comfort in the intrinsic barriers hampering black marketers.
In a song, what’s more important, the words or the music?
It’s Academy Award season again, and movie buffs everywhere await the results of the annual competition.
Lawyers are retained to minimize legal exposures and risks. Marketers are employed to sell more. This is oversimplified but generally true. Lawyers can help marketers better understand trademark law, trade dress, copyright law, trade secrets and false or deceptive advertising.
