Marketing, Memory And The Mind
July 16, 20092 min
Marketing people, and the minds of the people they are trying to influence, are often in conflict.
NEW THINKING
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July 2009 - Page 4 of 7 - Branding Strategy Insider
Old GM Threatening New GM?
July 15, 20093 min
On Friday, GM, something of a branding basket case in recent times, surprised everyone by coming out of bankruptcy protection after only 40 days.
Loss Of Focus And Line Extension
July 14, 20092 min
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands from an economic point of view.
Aston Martin’s Brand Strategy Abomination
July 13, 20093 min
Once in a while, a brand strategy is announced that is so stupid, so antithetical to the principles of brand management, that it takes your breath away. Ladies and gentlemen, I give you the Aston Martin Cygnet.
Differentiation Takes Place In The Mind
July 12, 20092 min
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack. Most Western societies have become totally ‘‘overcommunicated.’’ The explosion of media forms, and the ensuing increase in the volume of communications, has dramatically affected the way people either take in or ignore the information offered to them.