Perception vs. Reality
April 10, 20083 min
“I’m not interested in trying to work on people’s perceptions. I am who I am, and if you don’t take the time to learn about that, then your perception is going to be your problem.” – Jim Brown
NEW THINKING
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April 2008 - Page 5 of 6 - Branding Strategy Insider
The Fall Of Newspapers?
April 9, 20083 min
The press in recent times has been all about the press. The Murdoch takeover last Fall of The Wall Street Journal dominated the news for weeks. Is he a white knight or a spoiler? Beyond that, there have been many articles recently about the glum future of newspapers. Are they dying? Can the Internet save serious journalism?
Brand Crisis Analysis: British Airways
April 8, 20084 min
British Airways’ Terminal 5 disaster will prove even more damaging to the BA brand than initial indications suggest.
The Sweet Smell Of Scent Marketing
April 7, 20083 min
Ask anybody to describe something “smelly” and you will find that there are many names for it: Stink, stench, smell, odor, scent, fragrance or (very scientific) olfactive experience. The use of any of those descriptors mainly depends on that person’s liking or disliking of anything scented.
The Language Of Branding: Brand Accessibility
April 6, 20081 min
Your brand must be available where consumers shop.