NEW THINKING

July 13, 2026Netflix Forgot The First Rule Of Brand Growth: Adore The Core

July 8, 2026The Age Of Average Brands

January 5, 20081 min

The orthodox answer to the matter of the first paid radio commercial has been that it was developed by WEAF in New York by AT&T in August of 1922.

January 4, 20083 min

Not too long ago reports had Peter Brabeck, the departing CEO of Nestle, putting the company on a diet.

January 3, 20081 min

As you move forward in building your brand, keep these points in mind:

January 2, 20081 min

As I think about the most important things that can be said about brand management, the following come to mind:

January 1, 20081 min

The Two Most Important Concepts in Brand Design are focus and differentiation. Let me explain…