Brand Equity is the commercial value of all associations and expectations (positive and negative) that people have of an organization and its products and services due to all experiences of, communications with, and perceptions of the brand over time.
“Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.” -David F. D’Alessandro, Brand Warfare The Blake Project Can Help: The Brand Positioning Workshop
It looks like things are tightening up in Latte Land. The economy and competition are making Starbucks’ glorious run a lot more difficult to sustain.
During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck.
"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble." - Al Ries Sponsored By: Brand Aid
