Branding And Social Responsibility: Where Do You stand?
November 14, 20061 min
Should companies have responsibility to anyone other than their shareholders?
NEW THINKING
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November 2006 - Page 3 of 4 - Branding Strategy Insider
Brand Research: Impact Report
November 13, 20064 min
Simply put, brand management cannot succeed without research. Yet brand management without research seems regularly attempted. This inspires me to share the effective use of research in each step of the brand management process. When I write on this topic in the weeks ahead, I will include a discussion of the different research methodologies available and the most important considerations when using them. I hope you will find this helpful. Where is brand research most vital?
The Marriage Of Neuroscience And Market Research
November 9, 20061 min
For those of you who have not heard of this (and those who have) it is worth mentioning.
Overcoming Common Brand Problems – 9
November 7, 20061 min
We are tackling the 40 Most Common Brand Problems. Presenting Number 9...