Brand Identity: The Importance Of Color
November 6, 20063 min
Color is an important consideration in your brand identity system.
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November 2006 - Page 4 of 4 - Branding Strategy Insider
Strong Brands Require Vision
November 3, 20062 min
A brand is much more than a logo or an advertising campaign. It is the manifestation of an organizational vision. In my experience in working with organizations from Fortune 500 companies and Internet start-ups to universities and museums, the one ingredient that must be present for the organizational brand to be truly successful is...