Branding - Page 7 of 568 - Branding Strategy Insider

Brand Lessons From The Demise Of Del Monte

July 7, 20257 min

Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt have finally led to the downfall of one of America’s oldest brands, Del Monte. This past week, Del Monte filed for Chapter 11. Founded in 1886, Del Monte’s history spanned the miracle of canning, the pineapple fields in Hawaii (before Hawaii was a US State), coffee, pet foods, and more. Just read the dizzying facts about all the assets and sales on Wikipedia....

by Joan Kiddon

Brand Management

7 Brand Moves For A Troubled Economy

June 23, 20258 min

In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global corporate citizenship and corporate performance) held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we are experiencing enormous economic and fiscal uncertainty. There appears to be declining consumer sentiment. Consumers are changing shopping behaviors, cutting back on more conspicuous consumption products. Prices are on the rise to cover the...

by Martin Ducharme

Brand Strategy

The Invisible Power Of Brand Consistency

June 17, 20255 min

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility.

by Joan Kiddon

Brand Protection

Shockingly, Brands Do Not Legally Exist

June 9, 20256 min

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as Oreos, Chips Ahoy! and Wheat Thins, is suing grocery chain Aldi over “… Aldi’s look-alike product packaging. The suit says that Aldi “blatantly copies” Mondelēz signature snacks in a way that is “… likely to deceive and confuse customers,” as reported in The New York Times.

by Joan Kiddon

Brand Management

Brand Management Lessons Emerge From FTC Meta Trial

June 2, 20257 min

The FTC-Meta trial is in the judge’s hands right now. The case is a monopoly case. The FTC asserts that when Meta was Facebook, Facebook purchased Instagram and WhatsApp at excessive prices so Facebook would not have to compete with these two very popular social media platforms. In other words, according to the article in The New Times, Facebook wanted to “kill its competition.” These actions by Facebook, according to the FTC, violate a Federal...

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Branding - Page 7 of 568 - Branding Strategy Insider

Brand Lessons From The Demise Of Del Monte

7 Brand Moves For A Troubled Economy

The Invisible Power Of Brand Consistency

Shockingly, Brands Do Not Legally Exist

Brand Management Lessons Emerge From FTC Meta Trial

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