Overcoming Common Brand Problems – 27

We are rounding up and capturing the 40 Most Common Brand Problems of all time. Have you experienced this?

Common Brand Problem Number 27: Marketing is divided into functional “silos” (advertising, promotion, brand management, product development, publicity, etc.) with no integrating mechanism

Analysis: Reorganization and process redesign are the answers to this problem.

Key Point: Marketing must be approached in an integrated fashion.

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