Attributes Of A Great Brand
July 1, 20085 min
Today I am sharing some of the questions and answers from a 1998 interview I gave regarding the attributes of a great brand. I hope you recognize them in your brand.
NEW THINKING
HomeCategory
Naming - Page 16 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
Brand Name Overload
May 12, 20083 min
Twenty-eight years ago, in a book entitled Positioning: The Battle for Your Mind, I wrote: “The single most important marketing decision you can make is what to name the product.”
Brand Naming Pranks And Blunders
March 18, 20083 min
There was a bit of branding mischief taking place earlier this month.
Brand Naming: Creating Decision Trees
March 13, 20081 min
Organizations with more than one brand should develop decision trees to aid people in naming new products and services.
Naming: Of Renamed Brands And Previous Names
May 28, 20072 min
Linking a renamed brand to its previous name: should you or shouldn’t you?