When Naming Turns Deceitful
February 5, 20091 min
Should marketing be persuasive? Of course. Put its best foot forward? Sure. But actually mislead and deceive the consumer? No!
NEW THINKING
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Naming - Page 15 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
Of Strength And Store Brands
January 15, 20092 min
There is a seismic shift underway in store brand names. They are much more powerful than a decade ago, when they were rarely advertised and often packaged anonymously.
Naming Redundancy And Beyond
December 21, 20082 min
Maxi-this. Turbo-that. We’ve grown accustomed to seeing the heavy-duty, 5-star and premium versions of – well, just about everything.
Naming Psychology
December 15, 20083 min
Names burrow deep into the human mind. Names are bundles of denotation and connotation. And much more than that, suggests Carol Moog, Ph.D., a clinical psychologist and the president of Creative Focus, a consulting firm to advertisers and ad agencies on the communication value and meaning of their messages.
Brand Naming: Focus On The Practical
September 2, 20084 min
Just when the bold days of silly brand naming appeared to be over, along comes another act of marketing madness.