Great Moments In Leadership: Ogilvy On Staffing
March 9, 20081 min
Every so often, David Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on.
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Great Moments - Page 3 of 6 - Branding Strategy Insider
Explore some of the greatest moments in advertising, marketing and brand management history on Branding Strategy Insider.
Great Moments in Design: Coca-Cola Bottle
February 20, 20081 min
Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators.
Great Moments In Branding: Roy Disney’s Speech
January 30, 20085 min
This speech was delivered by Roy Disney at a shareholders meeting on March 3, 2004.
Great Moments In Advertising: 1984 Political Campaign
January 24, 20081 min
Ronald Reagan’s 1984 Presidential campaign was built on what is generally considered one of the most effective political campaign ads ever, mainly for its simple, optimistic message – “It’s morning again in America”.
Great Moments In Copywriting: Ogilvy And The Beggar
January 17, 20081 min
During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck.