Half Of Customer Happiness Is Surprise
When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.
NEW THINKING
When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.
Once triggered, the Customer Buying Journey can be categorized into one of three modes, each of which tends to dictate the nature and complexity of that buying journey.
I have a new favorite toy store brand.
To build more relevant experiences you need to take a step back and consider the context your brand and the associated experiences will be built within.
We often find that companies spend an inordinately small amount of time considering their offering from the customer’s point of view. In their defense, it is easy to be fixated by back-end and internal issues. But having this disconnect between company and customer is dangerous.