Synching The Customer Journey With Brand Value
August 10, 20184 min
The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs.
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Customer Experience - Page 5 of 9 - Branding Strategy Insider
Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.
How To Map Your Customer’s Journey
April 11, 20188 min
To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience engaging with the company and its product or service.
Leveraging New Frontiers In Customer Experience
March 29, 20183 min
Say what you will about SXSW. Yes, it is over-hyped and terribly mainstream. Yes, it is the place to see lots of (often) impractical ‘shiny new things’ that solve very few actual problems. Yes, it’s a lot brands trying to outdo each other in a carnival of activation.
One Rule For Making Brands More Memorable
March 5, 20184 min
It seems obvious that many of our spending decisions are influenced by the past.
How Good Surprises Generate Brand Revenue
February 27, 20183 min
A powerful example of good surprise comes from Southwest Airlines, which has thrived by offering passengers the combination of low fares and friendly service.