Brands Must Counter Disconnection And Distance
March 18, 20215 min
The mantra for brands is “be experiential.” Brands are focused on creating enveloping, engaging, embracing, and all-encompassing total brand experiences for customers.
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Customer Experience - Page 2 of 9 - Branding Strategy Insider
Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.
Building Connected Customer Relationships
February 26, 20205 min
The following will systematically assist you in building connected customer relationships. There are three parts.
4 Strategies For A Connected Customer Journey
February 25, 20204 min
When we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.
Holistically Measuring Brand Experiences
February 4, 20206 min
It’s advisable to adopt a holistic approach when measuring brand experiences. This entails obtaining employee, brand and financial metrics before, during and after your brand experiences have been built.
4 Strategies For Satisfying Customer Needs
December 19, 20192 min
When we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.