Customer Experience - Page 2 of 9 - Branding Strategy Insider

Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.
Scripting The Brand Experience

The inspiration for what I call the ‘brand experience script’ takes the structure of a screenplay. In this I have been inspired by Syd Field, author of The Screenwriter’s Workbook and an authority in Hollywood and beyond. The structure he outlines in his book is present in almost every movie produced all over the world.

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