Building Connected Customer Relationships
February 26, 20205 min
The following will systematically assist you in building connected customer relationships. There are three parts.
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Customer Experience - Page 2 of 9 - Branding Strategy Insider
Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.
4 Strategies For A Connected Customer Journey
February 25, 20204 min
When we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.
Holistically Measuring Brand Experiences
February 4, 20206 min
It’s advisable to adopt a holistic approach when measuring brand experiences. This entails obtaining employee, brand and financial metrics before, during and after your brand experiences have been built.
4 Strategies For Satisfying Customer Needs
December 19, 20192 min
When we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.
Scripting The Brand Experience
December 18, 20193 min
The inspiration for what I call the ‘brand experience script’ takes the structure of a screenplay. In this I have been inspired by Syd Field, author of The Screenwriter’s Workbook and an authority in Hollywood and beyond. The structure he outlines in his book is present in almost every movie produced all over the world.