Endorsements - Page 2 of 2 - Branding Strategy Insider

Celebrity Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand.
Formula For The Right Brand Spokesperson

L’Oreal announced a new addition to their roster of celebrity endorsers this week, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award for her portrayal of a loyal yetbetrayed wife of a politician. 

When The Brand Appeal Just Isn’t There

This weekend, if the papers are to be believed, we might see the first British men’s finalist at Wimbledon for more than 70 years. I am not convinced that Andy Murray will make it to an apparently inevitable final against Federer on Sunday, but, irrespective of his performance on the courts this week, the bigger marketing question relates to the potential appeal of ‘Brand Murray’.

The Michael Phelps Endorsement Factor

Open the big book of celebrity endorsement scandals, it’s time to make another entry. Swimming star Michael Phelps was just having a bit of fun last November while visiting his girlfriend at the University of South Carolina when, along with all the shots and beer he consumed at a house party that weekend, he also had a toke on a bong that was being freely passed around.

Connect With Us