How Incremental Change Threatens Brands
June 4, 20243 min
Everybody is looking for radical change, not incremental improvements.
NEW THINKING
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Business Strategy - Page 5 of 14 - Branding Strategy Insider
The Strategy Behind RXBAR
April 1, 20242 min
These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein snack that went from obscurity to ubiquity in 17 minutes. Or at least it felt like that.
The Leadership Playbook For High-Stakes Business Decisions
March 21, 20247 min
In 2013, at the annual Consumer Electronics Show in Las Vegas, T-Mobile CEO John Legere confidently stepped onto the stage, prepared to place a bet. But this was no ordinary Vegas gamble. It was a high-stakes wager on the future of his company—this was a Big Bet.
How One CEO Pivoted A Threatened Business
February 7, 20244 min
Imagine yourself in this situation: You sell a product that’s essentially identical to competitors’ offerings, at similar pricing. You have a massive core business serving a market that’s becoming gradually outmoded. What do you do to differentiate and grow?
Building A Competitive Advantage
January 15, 20245 min
Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual.