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Jon Davids, Author at Branding Strategy Insider

Business Strategy

The Strategy Behind PingPod

Jon DavidsAugust 17, 20242 min

I just talked to a guy who flipped a ping pong joint into a $50M tech company.

Business Strategy

These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein snack that went from obscurity to ubiquity in 17 minutes. Or at least it felt like that.

Brand Marketing

Building Brands With Influencer Marketing

Jon DavidsFebruary 21, 20246 min

When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?