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Jon Davids, Author at Branding Strategy Insider

Business Strategy

The Strategy Behind RXBAR

Jon DavidsApril 1, 20242 min

These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein snack that went from obscurity to ubiquity in 17 minutes. Or at least it felt like that.

Brand Marketing

Building Brands With Influencer Marketing

Jon DavidsFebruary 21, 20246 min

When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?

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