As reported in Reuters, organizers of an advertising boycott campaign targeting Facebook, which has drawn support from a growing list of major brands, are now preparing to go global to increase pressure on the social media giant to remove hate speech.
If you listen to Mark Zuckerberg, he simply created an innovative piece of tech that enabled the world to “connect”. Well, that wasn’t particularly novel in 2005. We had Myspace, Friends Reunited and Bebo for that. Hell, you could message your friends in real time on Instant Messenger, long before Facebook Messenger launched in 2011.
From its beginning, Brandless was a contrarian naysayer. The company held fast to the notion that in the sea of consumables, brands do not matter but fungible products do. All things being equal, all things are essentially the same things, only different. Generic. Generally the same. Brandless.
Since 2015, the string of veteran retailers like Diesel, Gymboree, Rockport, Brookstone, Payless and others that have filed for bankruptcy, or folded into the sunset, has become a grim infographic.
Original ideas are in short supply. However, anyone can fill a toolbox with existing great ideas and learn how to apply the right ones at the right moments. When I was a consulting partner at Arthur Andersen, I knew someone else had created a methodology, tool, proposal, or analysis that could get me going. I just needed to know how to find it.
