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Business Strategy - Page 12 of 14 - Branding Strategy Insider

Identifying Business Winners And Losers

The differences in the performance of Apple and Amazon versus Radio Shack, Toys-R-Us, and Blockbuster in the same economic environment raise the question of what made their fate so different. Why would a cash machine like Blockbuster go under while a thousand-dollar investment in Apple in 2008, at the beginning of the great recession, would be worth more than $7000 in 2018? Toys-R-Us, an established, innovative retailer, fell apart in this period. Meanwhile, a thousand-dollar...

Six Patterns Of Broad And Deep Industry Change

As parts of the economy begin to open after COVID’s first wave, the term “restart” is often heard. But it is a fictional premise, given that much of the economy has irrevocably changed. Rather than restarting, we are rebooting. For many industries, this is a history-making Great Reboot for business realignment, and the updates taking place will lock in epochal change.

How Leaders Find Opportunity In Uncertainty

As we plan for businesses to reopen, leaders are faced with one of the most critical moments in their career. How they lead through the reintegration process and throughout the next 18 – 24  months of uncertainty could set their organizations on a path to greater organizational performance and stronger stakeholder value, or create a situation of workforce resentment, anger and disconnection that could cost them everything.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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