"To keep your ads fresh, you've got to keep yourself fresh. Live in the current idiom and you will create in it."
– Bill Bernbach, Advertising Legend
Sponsored By: The Brand Positioning Workshop
NEW THINKING
"To keep your ads fresh, you've got to keep yourself fresh. Live in the current idiom and you will create in it."
– Bill Bernbach, Advertising Legend
Sponsored By: The Brand Positioning Workshop
One comment
Shelley
February 8, 2008 at 12:16 pm
I love this part of the quote “Live in the current idiom and you will create in it.” Kind of like “Be The Ball” from CaddyShack!” If people see “freshness” with your confidence and enthusiasm they will want to be a part of it.
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