"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble."
- Al Ries
Sponsored By: Brand Aid
NEW THINKING
"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble."
- Al Ries
Sponsored By: Brand Aid
2 comments
Ray Algar
January 16, 2008 at 4:33 pm
Getting to the core essence of a brand in three words is a great discipline. I wonder how many CEO’s would completely miss the point and proclaim: ‘maximising shareholder value’?. However, I feel that up to five words is required to express the unique nature of a specific brand.
Ryan Gerardi
January 17, 2008 at 11:16 am
What are some good example answers to this question? Do you see a distinction between your product and your brand? I certainly see a distinction between product and commodity. But do you think product/brand go hand in hand?
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