The CEO Must Drive The Brand
In the next five years, we will see a rapidly changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before.
NEW THINKING
In the next five years, we will see a rapidly changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before.
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:
Abraham Lincoln once said, “You must draw on language, logic and simple common sense to determine essential issues and establish a concrete course of action.” Unfortunately, business executives often leave their common sense in the parking lot when they come to work.
In my youth, CEOs hung around till they retired. Today, the tenure of CEOs continues to drop to a point where their longevity is less than an NFL coach. Show me a company or even a country in trouble, and I’ll show you a CEO who is about to be fired.
Successful leaders don’t start out asking, “What do I want to do?” They ask, “What needs to be done?” Then they ask, “Of those things that would make a difference, which are right for me?” They don’t tackle things they aren’t good at.