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Branding & Leadership - Page 4 of 4 - Branding Strategy Insider

Marketers often talk about branding & leadership, specifically being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.
Brand Management For Organizational Success

The following excerpt is a sampling of “The Daily Drucker,” a collection of key statements from my writings, followed by explanation and comments, also from my work, on topics ranging across a great many fields: management, business and the world economy; a changing society; innovation and entrepreneurship; decision making; the changing work force; the nonprofits and their management; and so on.

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