Brand Quote

Brand Quote - November 25
Derrick DayeNovember 25, 20061 min

"Advertising is a tax for having an unremarkable product."

Robert Stephens, Founder and "Chief Inspector" of the Geek Squad

Sponsored By: Brand Aid



  • alex Papanastassiou

    November 28, 2006 at 3:55 pm

    Splendid! Today “seen on TV” is no longer a proof of quality and I recently read somewhere that it takes 127 exposures of a consumer to advertising fr the consumer to be as impacted in his behavior as he would have been seeing just one ad 30 years ago… That speaks volumes about the tremendous changes in the way products and services ought to be marketed today if one is interested in getting a decent ROI out of the budget invested.

  • Hero

    December 2, 2006 at 7:01 pm

    “Advertising is a tax of previous BAD advertising”.

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