The status quo is always being challenged. Whatever dominates is always being criticized and derogated. The mainstream is never the only thing. Trends invite counter-trends.
A story late last year in The New York Times about the proliferation of classes at elite business schools teaching “corporate social obligations and how to rethink capitalism” is emblematic of what has taken place with corporate social purpose over the past decade. Purpose has gone from an insurgent idea challenging capitalism to a mainstream part of 21st century capitalistic thinking. Purpose has gone mainstream.
A brand can tell a powerful story by focusing on its purpose. The concept of brand purpose has become very popular in recent years but is also often;
In my book DEEP PURPOSE I detail a new mindset about purpose, one that forces executives to rethink what they do. But rethinking isn’t enough. You must move forcefully to put deep purpose into practice if you are to reap its benefits. Here are nine ways to translate a deep purpose mindset into leadership action.
The organizational scholar Sierk Ybema distinguishes between two different but familiar kinds of stories that leaders tell about the organization’s relationship with the past. In the nostalgic view, the past was a “golden age” from which the company has unfortunately strayed. Leaders and employees often take such a view to resist change and critique present-day ideas and practices.
