Building Capacity For Breakthrough Innovation
May 28, 20251 min
You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today.
NEW THINKING
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Brand Innovation - Page 2 of 21 - Branding Strategy Insider
When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.
How Viewing Products As Services Creates Customer Value
October 14, 20244 min
An influential stream of thought in marketing is that all products have elements of service products and that thinking about even tangible products as service offerings can promote creative new thinking. This is not such an odd notion upon reflection. The can of beans that is served at the family dinner is a tangible product, but it also includes and replaces some service activities. Harvesting, preparation and canning are all service activities contained in the...
Breakthrough Innovation Requires A Culture Of Truthfulness
October 7, 20242 min
There’s one, single component of a company’s culture that has more impact than any other on innovation: truthfulness. Truth-telling is foundational for cultures that prize speed, creativity, decisiveness, and risk-taking. But it’s often missing. Here’s why:
Six Traits Of Innovative Leaders
September 23, 20248 min
In an era of disruptive change, managers who rely on old playbooks risk rapid obsolescence. The need for quick responses to hard-to-predict events calls for agility and creativity – in short, for innovative leaders.
The Link Between Innovation And Customer Loyalty
August 22, 20242 min
25 years ago, I had the privilege of supporting Bain’s Fred Reichheld in researching one of his first books on loyalty. Fred would soon go on to invent the Net Promoter Score, but at this point he was still calculating the economics of customer loyalty. The math was quite compelling.