The Brand Identity Checklist
September 17, 20083 min
What will our 35 point checklist reveal about your brand identity standards and systems?
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Brand Identity - Page 6 of 7 - Branding Strategy Insider
At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.
The Language Of Branding: ‘Brand Identity’
March 15, 20081 min
Brand Identity is a combination of visual, auditory, and other sensory components that create recognition, represent the brand promise, provide differentiation, create communications synergy, and are proprietary.
Leveraging Corporate Brand Identity
February 29, 20081 min
When most people think about a brand’s identity, they usually think about the name, the logo, and maybe the tagline.
Brand Logo Basics
February 26, 20081 min
It is at least as important for a logo to be recognizable as it is for it to be readable.
Evaluating Logos
December 10, 20074 min
Today I thought it might be useful to offer some thoughts on evaluating a potentially wasteful and expensive process: corporate identity.